About us: the Apostrof story since 2002

We are a company founded in 2002 that has kept its passion for technology as fresh as ever. We pay attention, stay connected to information, and love to bring innovation and creativity into the IT solutions we offer our clients.

Past · Present · Future

Since 2002, the same passion for technology.

For 20 years we have been building showcase websites, online stores, CMS platforms and custom web applications with PHP, Laravel, JavaScript and React. We work with public institutions, universities, professional organizations and private companies, and our SaaS products – AI Beton, Pinger, Components, i-Notify, eShop and Urgent Beton – are used by thousands of users every month.

Present: we integrate artificial intelligence into our work to boost efficiency and creativity.

Future: Pinger — zero downtime, 100% Pinger.

History

Our story

From “IT services with home delivery” in 2002 to in-house SaaS products, artificial intelligence and AI Beton in 2026.

2026
AI Beton
The new SaaS software package for concrete.
2025
Present
Today at Apostrof we integrate artificial intelligence into our work to boost efficiency and creativity. We bring new technologies into everything we do.
2022
Urgent Beton
We developed the first version of Urgent Beton and became partners.
2020
Videography
We film with passion, edit with obsession and deliver pure emotion. From brand videos that sell without feeling like ads to real-estate property tours, everything starts with a perfect frame. You have the story. We have the eye. Let’s tell it to the world, beautifully.
2016
Components
We designed and launched our own CMS.
2015
i-Notify
We developed the i-Notify product together with our partners in the USA.
2014
e-Shop by Apostrof
We secured European funding and built our first e-shop.
2010
2010 – 2014
We decided to keep a single company, Apostrof. We closed our computer assembly line and chose to offer only IT consulting, focusing on software services and our own products.
2008
Happyfish – best video website in Romania
Our products grew in popularity and won serious awards from the online industry. At Ronewmedia, Happyfish won the jury prize and the popularity prize for the best video website in Romania.
2007
Partners in Green Media Channel
In 2007 we became partners in Green Media Channel, an online media company that owned the websites happyfish.ro, greenchannel.ro and sistersmagazine.ro.
2004
We founded Blue Dot Distribution
Blue Dot Distribution – IT product distribution, alongside our software services.
2003
Apostrof
We acquired the domain Apostrof.ro.
2002
Content Logic
In 2002, my partner at the time and I decided to open a company together that offered “IT services with home delivery”.